The TAJ Collection focuses primarily on modern and contemporary art from the Arab world and Iran. Tariq Al Jaidah is widely recognised as one of the leading art collectors in Qatar and in the wider Gulf region. Known for his commitment to in-depth engagement with artists, Al Jaidah has built a deeply personal yet socially and culturally relevant collection. His role as a collector extends beyond ownership, positioning Al Jaidah as an influential figure in supporting and shaping the scene locally in Doha and regionally around the Gulf.